Design Paradigm is a design-based research platform at the intersection of architectural theory, architectural design and visual culture, looking at the material culture of the architectural design process. Design Paradigm was founded in 2013 by Angelika Schnell, Waltraud Indrist and Eva Sommeregger as a pioneering PEEK research project and has been extended to a platform with manifold activities, topics and directions. Design Paradigm gathers materials, media and techniques of »designed architectural design processes« and analyses their relationship to other visual disciplines like the arts, film, photography, theater, performance etc. It results in a »material epistemology« of the architectural design process, signifying it as social and aesthetic practice.

Based on teaching at the Academy of Fine Arts Vienna Angelika, Eva and Waltraud published in 2016: Entwerfen Erforschen. Der ›performative turn‹ im Architekturstudium. In Entwerfen Erforschen readers will learn what Design Paradigm is about: it argues that the impact of the Modern Movement has radically changed the practice of architectural design. Incorporating social, economic and technological issues into the architectural design instead of restricting it to aesthetic rules aims to anticipate the on-going changes of a modernised world within the design itself. It follows that the design process itself has to be designed! Students at the Institute for Art and Architecture demonstrate their re-enactments of design methods and concepts through which they inquire the design process as such.